“The Japanese Atomic Habits—with the academic rigour of BJ Fogg and the visual warmth of a graphic reference”

Written by a genuine academic
PhD, University of Chicago. Tenured professor at Meiji University. Authority from decades of peer-reviewed research—not a social media habit challenge.

Every claim is traceable
Each technique cites the specific study, institution, and researchers— Harvard, Stanford, Oxford, U Chicago. Readers and editors can verify every page.

112 tools, not one theory
Each technique is a self-contained two-page spread. Reach for what you need, when you need it. Works as a daily reference as much as a book.

Science made warm
Original hand-drawn illustrations make each mechanism visible—turning abstract neuroscience into something grasped in seconds and remembered long after.

Sample Techniques
Goal Modelling · The 52/17 Rule · Paper Over Screen · Napping After Coffee · The 70% Eye Contact Rule · Morning Memory Retrieval · Forehead Tapping · Mental Eating · Reappraisal · Speeding Up the Clock · Looking at Baby Animals · Stopping Mid-Sentence